AFL 2021 Season Look

As part of my work with Kayo Sports, I was in charge of creating the look and feel for the AFL 2021 Season on Kayo. This included posters and fixture tiles. I really wanted to give AFL a unique feel that fans could connect with. I did this by creating visual cues within the fixture tiles that relate to each team using feather, fur and metal textures for the relevant teams. Also a major part of the AFL season is the Indigenous and ANZAC rounds, which I also created special posters and fixture tiles for.